Bramble Branding

Bramble is a plant-powered protein bar brand created to solve the problem of vegan protein bars feeling overly clinical, bland, or packed with unrecognizable ingredients. Designed around the idea that healthy snacks should still feel fun and craveable, the project reimagines the category through a bright, personality-driven brand experience centered on good ingredients, good texture, and fun flavor!

The work included developing a full brand ecosystem spanning visual identity, packaging, a mobile-first website, and a multi-platform advertising campaign across social media, email, and direct mail.