bramble brand
AUGUST 2025 - PRESENT
SOLO PROJECT
THE CLIENT
The City of Redmond, WA, is a thriving tech hub in the Pacific Northwest known for its innovative spirit, scenic parks, and vibrant community. As home to major tech companies such as Microsoft, and abundant outdoor attractions, Redmond blends modern industry with natural beauty, making it a dynamic place to live, work, and explore.
THE PROBLEM
Many vegan protein bars on the market fail to meet the "10-by" protein rule, a recommendation by dieticians, often sacrificing protein content, texture, or ingredient quality. Without a clean, high-protein option, active plant-based consumers are left choosing between bars that are uninspiring in taste or even further from nutritional standards.
To address this, Bramble was developed as a playful, performance-driven brand that delivers vegan, organic, and gluten-free protein bars with clean ingredients and a satisfying crunch.
Research & planning
I began by creating personas of potential users, which helped guide the brand’s tone, visuals, and overall identity.
From there, I went on to do tactical and visual research. I first looked at vegan bars and then high-performance protein bars and noticed each had a distinct visual language. To create a bar that embodied both, I knew Bramble needed to balance these worlds by channeling the bold brightness of performance brand packaging, while staying grounded in nature through its name being plant-based.
Design
I began the design process with logo sketches, focusing on creating a strong, memorable logomark. I explored different concepts and planned out font pairings that complemented each design to find a cohesive visual direction for the brand.
After that, I finalized the type choices and began experimenting with packaging design, which played a major role in shaping the overall brand guidelines and visual identity.
Ultimately, I continued refining the colors, patterns, and photography style until I reached the finished brand guidelines, always considering what would attract our personas, Maya and Jordan, to the brand.
ADDITIONAL
At this point in the project, I am working to develop a prototyped website through Figma and an email marketing campaign. Below, you will see some highlights from the brand guidelines I developed as well as some beginning stages of the site.
coming soon
This project is currently in progress and will continue to evolve, with additional content and updates being added as development advances and new insights are gathered.