bramble brand
AUGUST 2025 - DECEMBER 2025
SOLO PROJECT
THE CLIENT
The City of Redmond, WA, is a thriving tech hub in the Pacific Northwest known for its innovative spirit, scenic parks, and vibrant community. As home to major tech companies such as Microsoft, and abundant outdoor attractions, Redmond blends modern industry with natural beauty, making it a dynamic place to live, work, and explore.
THE PROBLEM
Many vegan protein bars on the market fail to meet the "10-by" protein rule, a recommendation by dieticians, often sacrificing protein content, texture, or ingredient quality. Without a clean, high-protein option, active plant-based consumers are left choosing between bars that are uninspiring in taste or even further from nutritional standards.
To address this, Bramble was developed as a playful, performance-driven brand that delivers vegan, organic, and gluten-free protein bars with clean ingredients and a satisfying crunch.
Research & planning
I began by creating personas of potential users, which helped guide the brand’s tone, visuals, and overall identity.
From there, I went on to do tactical and visual research. I first looked at vegan bars and then high-performance protein bars and noticed each had a distinct visual language. To create a bar that embodied both, I knew Bramble needed to balance these worlds by channeling the bold brightness of performance brand packaging, while staying grounded in nature through its name being plant-based.
IDEATION
I began the design process with logo sketches, focusing on creating a strong, memorable lettermark. I explored different concepts and shape language, planning out font pairings that complemented each design to find a cohesive visual direction for the brand.
After that, I finalized the type choices and began experimenting with packaging design, which played a major role in shaping the overall brand guidelines and visual identity.
Ultimately, I continued refining the colors, patterns, and photography style until I reached the finished brand guidelines, always considering what would attract our personas, Maya and Jordan, to the brand.
BRAND GUIDELINES
By visualizing the brand as a person first, I was able to expand out a comprehensive brand guidelines detailing tone, typography, color, logo usage, graphics, imagery and provided some examples of these guidelines in action toward the end, while maintaining brand voice in all the writing. See the full guidelines below.
WEBSITE
Channeling all the bright colors, patterns, and movement of the brand toward a website that felt user-friendly and exciting proved a challenge, but through graphics, buttons, and pop-ups, I managed to pull in some of the "distinctly Bramble" elements. Ultimately, considering that Maya and Jordan are young, on-the-go adults, I opted to design with a mobile-first perspective, then moved to desktop view.
ADVERTISING & AWARENESS
Focusing dominantly on Instagram as it is most commonly used across this audience, I created a variety of sponsored and organic posts and stories. These can be repurposed toward Facebook to reach the upper-end of the target audience. Coupled with organic TikToks/Reels, this should be an effective way to reach the whole audience on socials.
I also created a variety of other miscellaneous awareness strategies from display ads to direct mailers, to even guerilla marketing tactics.
coming soon
This project is currently in progress and will continue to evolve, with additional content and updates being added as development advances and new insights are gathered.